about MOM

 

Digital asset management, marketing operations management, marketing resource management, enterprise marketing management…. as the market is growing and maturing, so are the number of terms - and perhaps as a consequence the confusion. As a market leader, Capital ID is the obvious expert to clarify.

  • MOM - marketing operations management

Marketing operations management automates the operational aspects of the marketing process. Campaign management, media planning, in-store marketing, order management – all tools to optimize your marketing activities – these may all be addressed as MOM.

  • DAM - digital asset management

Digital asset management refers to cataloguing, storage, use, reuse, management and export of digital assets like images, logos, templates, animations, commercials, videos and music. DAM is considered one of the most critical accelerators for the optimization of marketing processes.

  • MRM - marketing resource management

Although often stated otherwise, the term marketing resource management  does not refer to the automation of concrete marketing processes. That is what MOM is all about. MRM means getting the most out of your marketing resources. In other words: the tools that support the marketing process, like digital resources but also people, budgets and plans.

  • EMM - enterprise marketing management

Enterprise marketing management is a relatively new term that defines the holistic solutions and disciplines of MRM, MOM, DAM along with other solutions such as analytics, CRM and integration, and on-line marketing. The need for fully integrated systems is increasing every day and Capital ID has a customized approach in dealing with the need for this comprehensive functionality. For each client we address the question: should ID manager be linked to the existing financial or CRM system or should this function be configured directly in ID manager?

So, what will it be DAM, MOM, MRM or even EMM? Or would you prefer solid advice on what is the most beneficial option for your organization? Whatever your individual needs, Capital ID has the right solution. Please complete our contact form and get in touch!