asset management
About ID manager application: asset management
"Effectively capture, share, adapt and utilise all your available marketing assets, both brand collateral (knowledge) as well as all digital assets, from a single system. This will ensure consistency of your brand presentation globally."
The asset management application includes the following components:
brand manual
Includes; brand information, brand guideluines, FAQs on all brand related topics, research & external brand data, information communication & controls
asset repository
Includes; asset library, facility for asset upload, management of asset information (metadata), incorporation of time dependencies & copyrights, facility for asset download
style guides
Includes; style guides with link to assets, confirmation of business rules, details on key material specifications, facility for style guide download
reporting
Includes; overall usage reports, asset upload reports, asset download & usage reports, time dependant asset usage reports, copyright asset usage reports
Key deliverables
| Re-use of moving image assets created by Agency |
Systems shares all the current moving assets with every marketing user in the organization so they are able to find, review, select and re-use existing assets rather than develop new ones |
| Re-use of image assets created by Agency |
Systems shares all the current image assets with every marketing user in the organization so they are able to find, review, select and re-use existing assets rather than develop new ones |
| Reduction in brand collateral, style guide & artwork distribution | System reduces the time and cost related to the distribution and fulfillment of collateral by deploying efficient digital transmission of collateral rather than phsysical transmission |