case studies
On this page you can download the following documents.
Case study AkzoNobel
AkzoNobel has launched a new corporate identity which includes; a new logo, new house style elements, new colours and a new font. AkzoNobel selected Capital ID to provide a system, “ID manager” which would support this transformation process to a new corporate design across the entire global organisation. click here
Case study BCC
ID manager is at the basis of the product database and intranet of leading Dutch consumer electronics retailer, BCC. ID manager makes e-commerce sales much easier to manage and in store, managers and employees have faster and more efficient access to product information. ID manager provides BCC significant cost and time savings. click here
Case study Rabobank
Rabobank Nederland, one of the leading Dutch banks uses ID manager software to make various regional versions of their new member’s magazine called ‘Dichterbij’ (‘Closer’ in Dutch) click here
Case study Rabobank 'Communicatieshop'
ID manager is the foundation for Rabobank’s Communicatieshop (Communication Shop): a platform that Rabobank employees from the Netherlands, North America, Asia and Australia can use to automate their marketing communication activities. ID manager offers a wealth of images, templates and guidelines that enable the Rabobank locations to create localized marketing materials. click here
Case study Randstad
With more than one thousand locations, Randstad is one of the three largest temporary employment agencies in the world. ID manager makes it possible that each location serves its own marketing communication products and printed materials, like posters, leaflets, advertisements, premiums, business cards, et cetera. click here
Case study OHRA
OHRA is an insurance company and is part of Delta Loyd Group and has 550.000 insured customers. ID managers offers more insight in planning, better tuning of the marketing activities (posters for bus shelters, direct marketing mailings and radio commercials) and streamlined production process. click here
Case study Univé
ID manager supports insurance company Univé’s independent branches in their marketing communications.
click here
Case study Grolsch
Used initially as the launch platform for Royal Dutch beer brewery Grolsch’s new bottle, ID manager offers Grolsch a worldwide platform for fast and consistent marketing collateral production. click here
Case study Dutch Government
The Dutch Expertisecentrum Arbeidsmarktcommunicatie Rijk (EC-AMC) is responsible for the ongoing campaign to ‘Work for the Government’ from the Dutch Government. The EC-AMC makes use of ID manager to coordinate the publication of all its employment advertisements. click here
Case study Renault
Local Renault dealers in the Netherlands advertise mostly in local publications. With ID manager they use a central system for composing advertisements. Marketing budgets are also kept up to date. click here