digital asset management
Digital asset management (DAM) refers to cataloging, storage, use, reuse, management and export of digital assets like images, logos, templates, animations, commercials, videos and music. ‘Reuse’ is the key word here.
The ID manager DAM module stores all digital assets in a media bank so it is not necessary to keep creating (and recreating) new material from scratch. For example, an advertisement can be created quickly and easily with logos, images and templates which are stored in the media bank. It is then easy to search and locate the images for future use in other marketing material.
The DAM module is central to our marketing operations technology and it therefore supports easy integration with all other ID manager.