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One pager Capital ID
A quick view of key facts about Capital ID and our software and services.
Whitepapers
Whitepaper Winterberry Group
Capital ID is represented on the DMA Marketing Technology Council. The DMA (Direct Marketing Association) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. The DMA Marketing Technology sponsored a whitepaper written by Winterberry Group ‘Marketing Automation and the Enterprise Opportunity’.
Whitepaper building a global brand franchise platform in Randstad
Capital ID invited Michael Moon, CEO at research firm Gistics, to write a Whitepaper about one of their international marketing operation management projects completed on behalf of their customer, Randstad.
Marketing Automation: Friend or Foe?
Can technology support marketing without killing the golden goose of marketing creativity and innovation and if so what benefits can marketers expect to receive?
Case studies
Case study Rabobank
Rabobank Nederland, one of the leading Dutch banks uses ID manager software to make various regional versions of their new member’s magazine called ‘Dichterbij’ (‘Closer’ in Dutch)
Case study Rabobank 'Communicatieshop'
ID manager is the foundation for Rabobank’s Communicatieshop (Communication Shop): a platform that Rabobank employees from the Netherlands, North America, Asia and Australia can use to automate their marketing communication activities. ID manager offers a wealth of images, templates and guidelines that enable the Rabobank locations to create localized marketing materials.
Case study Randstad
With more than one thousand locations, Randstad is one of the three largest temporary employment agencies in the world. ID manager makes it possible that each location serves its own marketing communication products and printed materials, like posters, leaflets, advertisements, premiums, business cards, et cetera.
Case study OHRA
OHRA is an insurance company and is part of Delta Loyd Group and has 550.000 insured customers. ID managers offers more insight in planning, better tuning of the marketing activities (posters for bus shelters, direct marketing mailings and radio commercials) and streamlined production process.
Case study Univé
ID manager supports insurance company Univé’s independent branches in their marketing communications.
Case study Grolsch
Used initially as the launch platform for Royal Dutch beer brewery Grolsch’s new bottle, ID manager offers Grolsch a worldwide platform for fast and consistent marketing collateral production.
Case study Dutch Government
The Dutch Expertisecentrum Arbeidsmarktcommunicatie Rijk (EC-AMC) is responsible for the ongoing campaign to ‘Work for the Government’ from the Dutch Government. The EC-AMC makes use of ID manager to coordinate the publication of all its employment advertisements.
Case study Renault
Local Renault dealers in the Netherlands advertise mostly in local publications. With ID manager they use a central system for composing advertisements. Marketing budgets are also kept up to date.
Capital Times
Capital Times issue 1
Capital Times issue 2
Capital Times issue 3
Capital Times issue 4
The Capital Times is our own customer newspaper about marketing operations, company and our clients. Issue three is written in English and issue one and two are written in Dutch.