in-store marketing
The fact that 70 percent of all purchases and “switching decisions” are made ‘in-store’ has led to a sharp rise in the number of in-store marketing programs. The ID manager in-store marketing module may be used to produce marketing collateral like price and information cards and posters. Tools for in-store marketing include: posters, booths, screens and narrow casting. When ID manager is linked to the catalog, price and information labels may also be generated easily.

