Capital ID UK

• digital asset management
• printing on demand
• design templates
• campaign management
• direct marketing
• media planning
• housing
• workflow
• procurement
• in-store marketing
• budget management
• business connector
• collaboration
• reporting

media planning

The ID manager media planning module may be used to enable customers to directly publish ads to selected online or offline media. It supports the following functionality:

• Template selection
• Media selection (magazines, newspapers)
• Selection of publication data and frequency (data may be imported in ID manager or a real time link with a media bureau may be implemented)
• Publication

Simply stated, media planning provides an answer to the following business issue: “I want this advertisement to be published in this publication on this specific date.” By using the ID manager ad creator, an advertisement may be created quickly and easily, based on predefined templates. All information about the relevant publications such as settings, formats, pricing and publication data are logged in the system. The complete process may be optimized – from the creation of an advertisement through to the final publication.