AkzoNobel selected Capital ID

AkzoNobel has launched a new corporate identity which includes; a new logo, new house style elements, new colours and a new font. AkzoNobel selected Capital ID to provide a system, “ID manager” which would support this transformation process to a new corporate design across the entire global organisation.

The system known as the “Brand Center” by AkzoNobel includes both marketing resource management (MRM) as well as marketing operations management (MOM) applications. This Brand Center ensures consistent use of the AkzoNobel brand identity all over the world and prevents differences in house style / branding interpretation from one market to the next.

Benefits

Through the Brand Center, AkzoNobel is able to centralise the use and adaptation of the new corporate identity in every instance where it is applied. This ensures global brand consistency. In addition the system provides efficiency benefits including the shortening of the supply chain, faster processes, ability to print on demand, no need for DTP agencies, order aggregation and consolidation of procurement onto a few highly competitive preferred suppliers to achieve economies of scale.