Capital ID at DM Days New York Conference & Expo - June 10-12, booth 1042
Zwolle, the Netherlands - May 2008
On June 10-12, DM days will be held at Jacob K. Javits Convention Center in New York.
Capital ID has a prominent role to play at the exhibition: Joost Rueck, CMO at Logica will be presenting an ID manager case study; Dennis Steen, CMO at Capital ID has been invited to participate in the ‘MRM Solution Showdown’; and the US team has also taken a booth at the event to showcase its new technology and client success stories.
DM Days, New York is the leading conference for direct marketers on the East coast of the US. This year, for the first time, the DMA’s Marketing Technology Council (MTC) will run a series of workshops and educational sessions to help attendees explore the use of technology in marketing. Bruce Beigel Chairman of the MTC, notes: “The DMA, and its members have long recognized the importance of technology for direct and interactive marketing. To reflect the growing role that marketing automation now plays, DM Days New York will give visitors the opportunity to view client case studies and evaluate vendor capabilities in the ‘solution showdowns’. These will cover topics such as Marketing Resource Management (MRM), Campaign Management, Marketing Asset Management, Web Analytics, Search Marketing, and Variable Data/Web to Print”.
Solution Showdown
Capital ID has been invited to participate in the MRM solution showdown. The showdown, hosted by CEO and Founder of Marketing Transformation Services, Beth Weesner, will enable two vendors to showcase their technologies live to the audience; demonstrating the value that their software can provide to marketers today. Luke McKeever, CEO at Capital ID and MTC Segment Advisory Committee member, comments: ‘“We are excited to be invited to participate in this event and look forward to highlighting the power and capabilities of our solution in this dynamic setting.”
Joost Rueck, CMO Logica
Capital ID also attended the Henry Stewart symposium in May 2008. Henry Stewart New York is the world’s leading conference and exhibition focused on marketing operations and digital asset management technologies. After providing an outstanding presentation at Henry Stewart, Logica’s Joost Rueck has been invited by the DMA to give another presentation at DM days on the morning of Tuesday 10 June. As part of a session, again hosted by Beth Weesner at the exhibition, entitled ‘Do you know where your marketing dollars are going? Marketing Resource Management (MRM) Solutions do’, Joost will describe Logica’s use of Capital ID’s software, ID manager; the implementation, roadmap and value returned.
Capital ID BV – Assiesplein 1- 8011 XD Zwolle - the Netherlands
Tel: +31 (0)38-4229999 – e-mail: info@capitalid.nl – internet: www.capitalid.com
About Capital ID
Capital ID focuses on the automation of marketing processes. With its ID manager software and service solutions, the company is a market leader in Europe for marketing operations management (MOM) and digital asset management (DAM). Capital ID’s customer base includes Akzo Nobel, Randstad Holding, Starbucks, ABN Amro, Rabobank, and Renault. The company has two divisions: ID manager and ID interactive. For more information: www.capitalid.com.
For editorial information :
Influx PR – Marleen Lassche – tel: +31 (0)55 3663034 – e-mail: Marleen@influx-pr.com
Or Capital ID – Luke McKeever – tel.: +44 (0)1225 485969 / e-mail: l.mckeever@capitalid.com