Marketing Automation software vendor, Capital ID appoints CEO
Zwolle, 7 September 2007
Capital ID, the leading provider of software for Marketing Operations Management in the Netherlands, appoints Luke McKeever (38) as Chief Executive Officer.
Until recently, McKeever was Executive Vice President, Corporate Development and member of the Executive Team of Alterian, the global provider of technology for analytically led integrated marketing. At Capital ID he will focus on growing the business through international expansion and partner program development.
Luke McKeever has an impressive track record. He was with Alterian for seven years where he was responsible for corporate strategy, dividing his time between the US and Europe. He managed the acquisitions and subsequent integrations of Dynamics Direct Inc, a leading on-line marketing vendor and Nvigorate, a Marketing Operations Management technology and services company. Earlier this year, he led the IP purchase of Contact Optimisation technology from The Customer Partnership. Prior to Alterian Luke spent a number of years in management roles with Claritas and Experian in the UK and internationally.
Capital ID's software, ID manager has a strong brand in the Netherlands with multiple global implementations. Luke is relishing the challenge to help make the brand and user base equally strong in other territories. "I am impressed by the quality of the software and the clear, demonstrable value that it is bringing to leading Dutch and international brands", he says. "Capital ID is a fast-growing, dynamic, customer focused company with an energetic and talented team. I plan to help develop the talent pool that is already in the business and recruit the right team to bring further growth. My main focus is the internationalisation of the company, driving new international client and partner relationships and revenues. The timing is right - as accountable, measurable marketing is no longer a luxury, it is a necessity."
Dennis Steen, Founder and Sales and Marketing Director at Capital ID, is delighted that such an experienced marketing technology specialist has joined the company. "Luke is an internationally acknowledged authority in Enterprise Marketing Management and it is the right time to enter the international arena with our market leading technology. After five successful growth years, all of us at Capital ID feel very confident that Luke can steer the company into the next phase of it's existence. Together with Andréy Prins and me, he will make sure that Capital ID achieves the market and industry analyst recognition we deserve."
Michael Moon, CEO at research firm Gistics comments, "Luke brings a perfect combination of executive capabilities to a hot growth company like Capital ID. He understands well the need for financial rigor for managing hyper-growth as well as the critical needs to implement best practices and methodology-driven professional services that ensure rapid, successful deployment of new systems in less than well-organized marketing operations."
Capital ID BV - Assiesplein 1- 8011 XD Zwolle
Tel: +31 (0)38-4229999 - e-mail: info@capitalid.nl - internet: www.capitalid.com
About Capital ID
Capital ID focuses on the automation of marketing processes. With its ID manager software and service solutions, the company is the market leader in the Netherlands for Marketing Operations Management (MOM) and Digital Asset Management (DAM). Capital ID's customer base includes Randstad Holding, Starbucks, ABN Amro, Rabobank, USG People, Vedior, SNS Bank, and BCC. Capital ID is managed by Luke McKeever (CEO), Dennis Steen (CMO), and Andréy Prins (CTO). The company is located in Zwolle (the Netherlands) and has two divisions: ID manager and ID interactive. In a recent report on the MRM market, Gartner named Capital ID as one of the companies they will be monitoring in 2007. For more information: www.capitalid.com.
For editorial information:
Influx PR - Frieda Zieleman - tel: +31 (0)55 3663034 - e-mail: frieda@influx-pr.com
Or Capital ID - Dennis Steen - tel: +31 (0)6 51420626 - e-mail: d.steen@capitalid.nl