News: AkzoNobel transform their corporate image with Capital ID
Zwolle, the Netherlands, 24th July 2008
Capital ID, Europe’s leading marketing operations management technology provider, has been tasked by AkzoNobel to use its market leading technology solution, ID manager to support the transformation to a new corporate design.
All AkzoNobel employees worldwide are now able to utilize the new corporate identity, regardless of location or purpose. Capital ID is helping AkzoNobel transform its corporate image and integrate the marketing process worldwide.
AkzoNobel is the world’s largest coatings firm and a major producer of specialized chemicals. The brand and new corporate identity are highly valued assets at AkzoNobel, and Capital ID has developed a web based Brand Center to ensure that employees use the AkzoNobel brand the right way every time. Everyone who needs to access the corporate Brand Center has access to sources like an image bank and a tool to assist with printing, allowing thousands of users to create personalized letterheads and business cards in real time.
Capital ID is expanding the solution upon request from AkzoNobel, to allow international usage and ordering. The integrated promotional shop, where things like product premiums may be ordered, leads the way in supporting AkzoNobel marketing and ensures closely tracking performance and return in marketing investment by linking to the in house financial system.
Paul Feijth, senior business consultant at Capital ID: “From our Marketing Operatations suite we selected and combined the exact components that fitted the AkzoNobel requirements.” As Europe’s leading provider of marketing operations management technology, we had the right credentials for AkzoNobel’s needs. Our partnership approach to working with clients showed its strength during the roll out process - delivering this critical solution on time and on budget. In the future we will also provide AkzoNobel with solutions for creating personalized newsletters, advertisements, magazines and brochures. We look forward to continuing to support their marketing transformation and continued success!”
Capital ID BV – Assiesplein 1- 8011 XD Zwolle – the Netherlands
Tel: +31 (0)38-4229999 – e-mail: info@capitalid.nl – internet: www.capitalid.com
About Capital ID
Capital ID focuses on the automation of marketing processes. With its ID manager software and service solutions, the company is the market leader in Europe for marketing operations management (MOM) and digital asset management (DAM). Capital ID’s customer base includes Randstad Holding, ABN Amro, Rabobank, Grolsch, and Renault. The company’s headquarters are located in Zwolle, the Netherlands, with offices in Bath, UK and Irvine, CA. For more information: www.capitalid.com.
For editorial information:
Influx PR – Marleen Lassche – tel: +31 (0)55 3663034 – e-mail: marleen@influx-pr.com
Or Capital ID – Dennis Steen – tel: +31 (0)6 51420626 – e-mail: d.steen@capitalid.nl