Renault implements Capital IDs ID manager
Zwolle, the Netherlands - May 2008
In early May, Renault implemented Capital ID’ s ID manager software, 'RADS online’; the Renault Dealer Advertising System. RADS offers Renault and its dealers the opportunity to manage all local activities more easily. RADS acts as an online marketing portal for the dealer and also functions as an online budget module and online event calendar.
When dealers follow certain conditions in advertising, Renault will share in the advertising costs. For this purpose Renault has reserved some special budget. In the previous system, however, there was no overview of these costs. This old system wasn’t optimal for dealers as well, it could take months before a bill was processed into the system. At the end of the year there was little or no overview.
With the use of RADS online, the communication between Renault and dealers runs smoother. All campaigns are managed through ID manager. This allows dealers to order showroom material and promotional material and generate ads online. This reduces costs, because no DTP office is needed. Renault also has a better understanding of which dealers are active in what marketing campaigns. For example, Renault can check how often a new car model is used in the ads.
In the future, the showroom module will be adapted and expanded using ID manager, as well as the material module and after sales. A large part of this expansion has already started.
Capital ID BV – Assiesplein 1- 8011 XD Zwolle - the Netherlands
Tel: +31 (0)38-4229999 – e-mail: info@capitalid.nl – internet: www.capitalid.com
About Capital ID
Capital ID focuses on the automation of marketing processes. With its ID manager software and service solutions, the company is a market leader in Europe for marketing operations management (MOM) and digital asset management (DAM). Capital ID’s customer base includes Akzo Nobel, Randstad Holding, Starbucks, ABN Amro, Rabobank, and Renault. The company has two divisions: ID manager and ID interactive. For more information: www.capitalid.com.
For editorial information :
Influx PR – Marleen Lassche – tel: +31 (0)55 3663034 – e-mail: Marleen@influx-pr.com
Or Capital ID – Dennis Steen – tel.: +31 (0)6 514 206 26 - e-mail: d.steen@capitalid.nl